"Body by Fisher" was a term that was reserved for only the finest bodies in the land. Automobile advertising execs applied the term to the beauties in the a dealer's show room, while enthusiasts used it when referring to the lovelies they were dating.
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In Detroit, Michigan, on July 23, 1908, papers were filed incorporating the new Fisher Body Company. The Fisher Bros would manufacture the highest quality bodies available for the various makers of high end motorcars before they merged with the new General Motors in 1919. Under the GM banner, Fisher Body manufacturing division would continue to set many manufacturing milestones in their day. Achievements such as making the 1st complete automobile roof stamping in 1934 kept them well ahead of competitors that were still selling cars with fabric roofs.

When Fisher Body celebrated its 75th Anniversary in 1983, few knew that the division's future would be so short lived. GM Chairman Roger Smith would soon preside over a sweeping restructuring plan that would bury the acclaimed Fisher Body Coach in 1984. The familial atmosphere of the various GM divisions was put to rest when Smith merged them all into CPC & BOC, ostensibly to "create better synergy" between these divisions. It was a re-org that many GM "old-timers" still despise him for to this day.

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